Captello, a leading provider of event engagement and lead capture solutions, has officially unveiled Captello EDGE (Enterprise Demand Generation for Exhibitors), a groundbreaking event platform designed to optimize lead management, engagement, and event ROI for enterprise exhibitors.
With EDGE, Captello transforms the exhibitor experience, moving beyond niche solutions to deliver a comprehensive event success platform that maximizes lead capture, attendee engagement, and data-driven decision-making.
Captello EDGE is built for enterprise exhibitors who demand a complete solution to seamlessly manage lead capture, audience engagement, analytics, meetings, and even hospitality services within their event presence. The platform integrates:
- Universal Lead Capture (ULC) – Customizable lead capture forms, real-time data transfer, AI-powered follow-up recommendations, and 6,000+ CRM and marketing automation integrations.
- Digital Activations – Interactive gamification elements that increase engagement by up to 40%, drive traffic, and enhance brand interactions.
- Connexions – NFC-enabled digital business cards and wearable solutions that allow exhibitors to instantly share contact details and capture leads.
- Analytics – Real-time event insights, sentiment analysis, and booth performance tracking to optimize exhibitor strategy for future events.
- Meeting Management – Automated scheduling tools to streamline meeting coordination and maximize networking opportunities.
- Hospitality & Order Management – Real-time order tracking and fulfillment for exhibitors providing food, swag, or product sampling experiences.
- Booster Modules – Advanced features including Social Append, NPI Lookup, and IntelliScan to further enhance lead quality.
- Third-Party Plug-Ins – Integrations with marketing / CRM platforms and third party event solutions to provide powerful insights into staff performance, attendee engagement, and overall exhibit success.
“With EDGE, we’re delivering the most comprehensive exhibitor solution ever created. Exhibitors need a fully integrated demand generation platform that empowers them with deep analytics, automation, and engagement tools. EDGE is designed to ensure every exhibitor gets maximum return on investment for their event efforts.”
VP of Marketing at Captello
The Need for a Unified Solution
Industry research shows that 81% of trade show attendees have buying authority, yet many exhibitors struggle to capitalize on these opportunities due to fragmented event solutions. A study by the Center for Exhibition Industry Research (CEIR) found that 68% of exhibitors lack a formalized lead capture process, leading to lost revenue and missed opportunities.
“Trade shows and events are high-stakes investments. Exhibitors pour thousands—if not millions—into these experiences, yet many still lack the tools to properly track leads, secure meetings, measure engagement, and drive meaningful conversions. Captello EDGE eliminates that gap, offering a single, scalable platform that transforms event performance.”
CEO at Captello
Key Benefits of Captello EDGE
Maximized Lead Capture
EDGE streamlines lead collection, qualification, and follow-up, reducing lost leads and ensuring higher conversion rates.
AI-Powered Engagement
AI-generated talking points and lead follow up help sales teams engage effectively.
Seamless Team Collaboration
EDGE’s unified system enables real-time communication, appointment setting, and lead handoffs.
Enterprise-Grade Scalability
EDGE adapts to organizations of all sizes, from mid-market exhibitors to Fortune 500 brands managing large-scale event footprints.
Ultimate Event ROI
Real-time data insights help exhibitors make informed decisions, track staff performance, and improve future event strategies.
Enterprise-Grade Security
Built on Captello’s SOC 2 Type 2 and ISO 27001-certified platform, EDGE ensures data integrity, compliance, and protection against evolving security threats.
Transforming the Exhibitor Experience
With EDGE, Captello continues to set the standard for exhibitor technology, aligning with its mission to help organizations optimize event engagement, increase efficiency, and generate measurable business outcomes.
“As the event industry continues evolving, exhibitors need a competitive edge—and that’s exactly what Captello EDGE delivers,” added Froese. “Our solution is not just about lead capture; it’s about driving real business growth through powerful event strategies.”
Availability
Captello EDGE is available immediately for exhibitors worldwide. For more information, visit Captello’s website or request a personalized demo.
About Captello
Captello is a leading provider of event engagement, lead capture, and demand generation solutions designed to help businesses maximize their event investments. With a suite of cutting-edge tools, including lead management, gamification, digital business cards, and real-time analytics, Captello empowers organizations to create high-impact event experiences that drive meaningful connections and measurable results.
