Captello

Digital marketing and event professionals are reaching new levels of engagement with lead capture integrated games for business.

As we wrap up 2020, it is important to keep in sight what your marketing goals should help achieve in the new year. Whether you…

At the end of the day, the key lessons in sales are not about Spin, Challenger, or Consultative Selling. The key lesson is to understand…

Create meaningful digital relationships with prospects with highly-targeted, personalized content and deliberate calls to action.

Digital games with gift card rewards allow employees & prospects to play fun, customizable games to receive gifts and eGift Cards!

Discover how games help companies build brand engagement and marketing value.

Prepare for virtual trade shows with the same passion as you would in-person trade show. This is your opportunity to gather qualified leads!

The growing popularity of digital gift cards makes them a hot new option for business applications such as marketing & employee rewards.

By integrating game dynamics before, during and after your event, you can assist in converting passive attendees into ENGAGED participants.

Discover how to leverage high-collateral as a way of converting more leads from lead capture forms in marketing campaigns, at virtual events and live events.

Captello Announces the Event Industry's First Universal Lead Capture Certification Program available free to event & marketing professionals.

Has 2020 taken you by surprise? Get a few honest tips on staying ahead of the curve from Captello team members!

Here are 10 ideas to make virtual events more entertaining and engaging while increasing the ROI for attendees, exhibitors, speakers and sponsors!

With many events going virtual, exhibiting has changed dramatically. Exhibitors need new ways to engage & educate prospects about products and solutions. Discover emerging tools…

In response to the need for touchless exhibition experiences and with respect for social distancing, Captello has launched a variety of new interactive game experiences…

A few important tips on how to keep your email lists clean and effective!

A look at the July 24, 2020 Together Again Expo, tips on effective social distancing, and the effective use of marketing technologies.

When planning or attending a professional event, the goal is always the same: to engage your audience through educating & informing them in the hopes…

Whether you’re an event organizer, or an exhibitor, if you’re involved in a virtual event it’s essential that you drive as much engagement as possible.…

If you are not happy with the engagement levels that you have been seeing; it is not necessarily because your content isn't relevant or helpful.…

While virtual events do still expose your brand to new clients, they come with many challenges. Gamification with integrated lead capture is an instant way…

Planning today for a profitable tomorrow means handling every lead with concierge style care. Stop treating lead capture as an afterthought, and start making it…

Digital marketing has its family of solutions; each has its strengths and weaknesses. But, there’s a new digital marketing solution that is solving problems across…

How do retailers let customers know when their store re-opens? How do they drive customers to their online store, or advise them of alternative ways…

Since going to market with Captello in 2019, we’ve learned a lot. We saw several enterprises switch from using custom built lead capture apps to…

Having the right lead retrieval solution is paramount to efficiency and overall event success. In this article, you'll learn 12 important differences between Universal Lead…

On the surface, it probably seems like you're going have to spend more money than paying for the app provided by the trade show. That's…

When collecting leads at any event, you should have in mind the important qualifiers that should be the topic of discussion in your event space,…

Lead follow-up is crucial, so it's important to know exactly what you are getting with your provider. Make sure you understand the types of follow-up…

Virtual, lead capture integrated activations provide additional entertainment, help collect additional qualifiers in the lead capture process, trigger automated workflows and create revenue streams for…

35-50% of sales go to the vendor that responds first. If you're dealing with spreadsheets & manual data transfer, your competitors may have the upper…

If you're considering universal lead capture for your business, make sure you talk to your solutions provider about the level of integration that they can…

Is generic trade show lead capture still a viable option? There is a whole new world of lead capture and retrieval solutions for every program…

Many companies rely on events to generate enough leads to hit their sales goals for the year, which makes it all the more important to…

Learn how a small company can do more business than companies twice the size, deliver the best 1st & 2nd impression, and convert prospects into…

The best way to interact with a warm lead is person to person. The best way to manage person to person interaction is in your…

Booth Staff are the face of your company at engagements that you have spent considerable time, money and resources on. Providing them with good lead…

You invested thousands of dollars to build an amazing trade show presence, and put together a great team to work at your booth. Now what?…

Software connects people, right? At least it should! It could be argued that staring into our mobile devices to read emails and texts actually takes…

There are a lot of things that have to go right when you’re capturing leads at live events. You have to have the right planning,…

Millennials are now 20-38 years old.  That means that they are quickly becoming influencers and decision makers that are walking exhibit halls and driving change…

If you’re a trade show coordinator or marketer responsible for your company’s success at trade shows, then you should be aware of post-show reconciliation. In…

I went into this event with a specific mission of shopping for 3 services, while paying special attention to what exhibitors do wrong, and what…

Typically, exhibitors are just using whatever lead capture software the exhibit house or show provider might give them. They show up at the event and…

Direct mail marketing is very much alive! Countless studies indicate the increased effectiveness of direct mail over its digital counterpart, each reporting statistics like an…

If you’re new to exhibiting and unfamiliar with the different lead retrieval solutions out on the market today, you might be tempted just to rent…

What are the best methods of post-event follow up? Email correspondence as soon as possible after collecting the lead. Handwritten letters or cards with additional…

There are several methods of communication that you’ll probably consider using in your follow-up, but have you considered text messages?