Crafting Inspiring Digital Experiences with Captello

A STEP BY STEP GUIDE FOR DIGITAL MARKETERS

As a digital marketer, you’re already in the business of creating memorable campaigns. But how do you amplify these experiences and take them to the next level? Captello is your comprehensive solution for crafting interactive digital marketing campaigns that resonate, engage, and inspire.

    1. BLUEPRINT THE CONCEPT:

Before the curtain rises, there’s a vision. With Captello, that vision can be transformed into a tangible digital experience.

Why it matters for digital marketers
A well-defined concept serves as a beacon, ensuring every aspect of your campaign aligns with your objectives and ethos.

• ACTION STEPS
  • Begin with brainstorming sessions: What’s your primary message or theme?
  • Using Captello’s intuitive email builder, draft this concept. 
  • Choose from a range of professionally designed layout templates, or craft a unique layout.
  • Ensure deliverability with Captello’s optimization tools and AB testing capabilities

     2. BRING THE FUN
      ACTIVATIONS, GAMES, AND WAYPOINTS

At the heart of any campaign lies interactions. With Captello’s Activation Builder, these interactions transcend the ordinary, merging play with purpose.

Why it matters for digital marketers
Interactive elements, especially gamified ones, not only engage prospects but also serve as memorable touchpoints for brand exposure and learning.
This is where the magic happens! Turn your concept into a reality with Captello’s Activation Builder.

We used the Activation Builder to customize four of Captello’s game templates into customized festive experiences anyone could relate to that would educate participants about Captello’s solutions while offering them some fun and a chance to win instant rewards.

• GAME 1: READ SANTA’S LICENSE PLATE

We designed a spin off of Captello’s License Plate game, where short encrypted phrases could be deciphered into the phrases on the back of Santa’s sleigh. The phrases were industry specific, and the game included instructions which could be used to educate people about the various advantages of using Captello solutions for lead capture and engagement.

• CUSTOMIZE YOUR OWN:

1.   Backgrounds
2.   Messages
3.   License Plates
4.   Sounds
5.   Instructions
6.   Timer Modes
7.   Point Rewards
8.   Prizes
9.   Leaderboards

• GAME 2: DRIVE SANTA’S SLEIGH

True to the holiday theme, we designed a fun sleigh ride activation adapted from Captello’s Swervy Bird. Players  navigate past obstacles and try to catch Captello “C” coins to increase their overall score. 

 We included simple instructions prior to game play to  introduce custom branding, messaging, and notes on how  players could achieve their best results. 

• CUSTOMIZABLE LEADERBOARDS 
  

We connected point scores from every game to a customized holiday version grand leaderboard using Captello’s Activation Builder. Winners and scores are posted in real-time to encourage friendly competition.

 Leaderboards can be customized inside the Activation Builder, making it easy to add company branding, custom backgrounds, unique formatting and more. 

Leaderboards can be launched per-game or as global leaderboards that combine scores from multiple games. They can also display team or single player leaderboards, and can be set to display results from defined time frames. Launch leaderboards anywhere: on displays, in web pages, iframes, and more!

• GAME 3: DUNK COOKIES WITH SANTA

We repurposed a popular game of PLINKO, renamed DUNKINTO, and used Captello’s Activation Builder to make the Plinko board look like a tall glass of milk where players could dunk cookies for points. Customizable sounds make it even more immersive. Drop a cookie in the center column of the glass for a point bonus and players will hear a customized cheery chuckle from the big man himself!

• GAME 4: STOP THE GRINCH

The final game in the digital adventure is a rendition of Whack-a-Mole that pits players against the Grinch; the crusty agitator who wants to do everything the old fashioned way, or foil those who have a better way of doing things.

In Captello’s case, the Grinch uses outdated lead capture methods, like pencil and paper, inflexible lead capture apps, and physical games, making campaigns more difficult and ruining ROI so we communicate the message: Beat the Grinch with Captello’s Premium Lead Capture app that makes lead capture a pleasure for every exhibitor. Put an end to clunky experiences & manual processes.

    3. CREATE REWARDING MOMENTS

Every memorable campaign has moments of joy and recognition. With Captello’s Rewards Center, you can integrate these moments seamlessly into your gamification elements and marketing campaigns.

Why it matters for digital marketers
Rewards drive participation, build loyalty, and foster a sense of community around your brand. 

• ACTION STEPS
  •  Incorporate a wide range of e-gift cards from globally renowned brands.
  •  Introduce custom branded swag rewards, creating a tangible memory of the brand. 
  • Implement a point system, encouraging repeated engagement and fostering friendly competition among participants.

Participants received a numeric code as an instant clue reward at the end of each game; part of the 4-digit combo that opens Santa’s safe, packed with gifts and rewards!

ZONES: A Game-Changer for Digital Marketing Campaigns 

Digitally-savvy prospects crave interactive, engaging experiences. And for digital marketers, the challenge lies in offering varied experiences in one cohesive, easily navigable package. 

This is where Captello’s exclusive feature, Zones, steps in as a game-changer. 

• WHAT MAKES ‘ZONES’ A REVOLUTIONARY FEATURE FOR DIGITAL MARKETING?
  

• • Zones are interactive consoles tailored exclusively by Captello, designed with the end-user in mind. 
  • They empower digital marketers to house multiple activations — be it scavenger hunts, leaderboards, games, or other engagement touchpoints — in a single, intuitive layout.
    
    
• CONSOLIDATION WITHOUT COMPROMISE
  No longer do attendees need to juggle multiple interfaces or apps. Zones present a variety of experiences in one consolidated space, enhancing user experience.

• PERSONALIZING THE EXPERIENCE WITH CUSTOMIZATION
  Your company’s branding is its unique fingerprint. Captello understands this, hence the Zone Builder. This solution lets digital marketers:
  
  
  • Integrate unique brand colors, logos, and graphics. 
  • Add custom button and card elements tailored to specific themes.
  • Choose button alignments for optimal user interface experience.
  • Ensure the layout is responsive, regardless of whether participants access it via tablets, desktops, or other connected devices.

The outcome? A branded environment that resonates with your target audience, fostering brand recognition and engagement.

The Benefits of Integrating ZONES into Your Digital Marketing Campaign

• AUGMENTED ENGAGEMENT
  •  Campaign participants enjoy the ease of navigating through a Zone. This simplicity encourages them to explore more, interact more, and consequently, engage more with your brand.
    
    
• BOOSTED BRAND AWARENESS
  •  A Zone, with its myriad of customization options, becomes a canvas reflecting your brand’s identity. Participants navigating through this space inadvertently immerse themselves in your brand’s ethos.
    
    
• DATA-DRIVEN INSIGHTS
  •  Beyond engagement, Zones are a treasure trove of data. Track interactions, gauge preferences, and derive insights that can shape future campaigns and strategies.
    
    
• AN EDGE OVER COMPETITORS
  •  In an environment where every campaign vies for attention, a Zone delivers a unique experience. This differentiation can set your brand apart, ensuring it remains top-of-mind.

FINAL STEP: CRACK SANTA’S SAFE

After playing all the way through, participants were instructed to compile their codes in sequence into a 4 digit number: the combination to Santa’s safe with a prize just for them! Inside the safe was an instant e-gift card reward from $5 – $100 and a chance to earn even more by opting in for a qualified demo of Captello’s amazing Universal Lead Capture and Engagement platform.

    4. TURN INTERACTIONS INTO INSIGHT

For digital marketers, every interaction holds potential insight. Captello’s customizable lead capture forms ensure you capture the data that matters most to you so you can distinguish the real players from those that are just playing around.

Why it matters for digital marketers
Understanding your prospects and capturing their data can shape future campaigns, ensuring they’re even more aligned with audience preferences.

• ACTION STEPS
  •  Seamlessly incorporate your own customized lead capture forms within games and activities. 
  • Use the custom form builder to gather relevant prospect data. 
  • Analyze this data to derive actionable insights for upcoming campaigns

FOLLOW UP WITH AI ASSISTED CONTENT

Captello engagement and lead capture solutions all come with integrated, AI Assisted follow-up, so every message hits its mark in a uniquely personalized way.

    5. AMPLIFY YOUR EXPERIENCE

Setting up an engaging digital marketing campaign with Captello isn’t just about promoting a brand — it’s about creating a holistic experience that entertains, educates, and engages. With a clear concept, fun-filled games, rewarding incentives, efficient lead capture, smart AI-powered follow-ups, and real-time analytics, you’re armed with a variety of robust solutions to make your next campaign a roaring success.

• ACTION STEP
  •  Schedule a 30-minute demo with one of our experts to tailor the Captello platform to meet your unique marketing needs.

For information about Captello Digital Activations for your campaigns:
captello.com/demo

Check out the Step Up your Digital Marketing Campaign Document

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Captello is a comprehensive software solution designed for businesses seeking to enhance their event marketing strategies. Specializing in lead capture and engagement, Captello offers a suite of tools to streamline the gathering and management of lead data at trade shows, conferences, and other events. The platform stands out for its user-friendly interface and versatility, allowing for easy integration with a wide range of CRM and Marketing Automation systems.

Key features of Captello include customizable lead capture forms, instant lead retrieval, and real-time analytics, which help businesses track performance and ROI effectively. Additionally, the platform provides a variety of engagement tools such as games and contests to attract and retain potential clients’ attention during events.

Captello’s solutions are tailored to meet the unique needs of different industries, ensuring that every client can maximize their event marketing efforts. With its focus on innovation, reliability, and customer satisfaction, Captello has established itself as a valuable asset for businesses looking to optimize their event-based lead generation and engagement strategies.

To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today! 

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