Trade shows are an incredible opportunity to grow your business, generate leads, and build valuable connections. However, capturing those leads quickly and accurately is essential to making the most of these events. When QR codes, badge scanners, or other event-specific systems are unavailable or impractical, you need a flexible solution to ensure that no lead slips through the cracks. That’s where IntelliScan comes in—your universal tool for capturing and managing leads seamlessly.
IntelliScan is designed to work alongside your existing tools, offering you the flexibility and efficiency you need to capture data at any event, large or small. With IntelliScan, you can scan badges, business cards, or other contact information and populate your lead capture forms with accurate, enriched data instantly.
1. Limited Lead Capture Options
At larger trade shows, exhibitors often rely on API kits or badge scanning systems provided by event organizers. However, smaller events or shows where these resources aren’t available can pose a challenge for exhibitors who still want to capture leads efficiently. In such scenarios, relying on paper forms or manually entering information can lead to missed opportunities and data errors.
2. Staying Within Event Budget
Lead capture can sometimes become costly, especially when you factor in per-scan fees or rental costs for event-specific systems. These expenses can quickly add up, particularly if you’re exhibiting at multiple events throughout the year.
3. Inaccurate or Incomplete Lead Data
Trade shows can be fast-paced, and it’s easy to get caught up in conversations and miss capturing essential lead details for follow-up. Sometimes, business cards get passed around quickly, and without a clear way to connect them to specific leads, important information can be lost. High-quality data is critical for effective follow-ups and building strong relationships with potential clients. Incomplete or incorrect data, such as missing job titles, inaccurate contact details, or partial profiles, can make it challenging to reconnect with leads after the event.
4. Slower Lead Capture and Delayed Follow-Ups
Lead capture isn’t effective unless you can process and follow up with leads quickly. Manual data entry can cause delays, meaning the connection with the lead becomes colder, and opportunities are lost.
5. Limited Team Involvement in Lead Capture
At many trade shows, lead capture is limited to a small group of team members due to the technical requirements or limitations of traditional systems. This can restrict the number of leads you can capture, particularly when the show floor is busy or when you have multiple touchpoints with potential customers.
While traditional lead capture systems like API kits and badge scanners are crucial to many trade show strategies, IntelliScan is the perfect supplement for those times when additional flexibility and efficiency are needed. It complements your premium lead capture setup by offering a seamless, cost-effective way to capture more leads, especially when other tools aren’t available or practical. With real-time scanning, accurate data capture, and the ability to involve your entire team, IntelliScan helps you make the most of your trade show investments.
