Event Lead Management: The Power of Quality Integrations
The events industry is a dynamic landscape, pulsating with opportunities for businesses to grow their networks, enhance brand visibility, and most importantly, capture leads. However, the ability to seize these opportunities hinges on one critical aspect – having the right technology at your fingertips. In this context, the importance of an integrated, versatile, and user-friendly lead capture platform cannot be overstated. This is where Captello steps into the picture, offering an all-in-one platform with a comprehensive suite of tools and a vast array of integrations.
The Transformative Power of Integrations: A Closer Look
In today’s data-driven business environment, the ability to combine data from different sources and present a unified view is a game-changer. This process, known as data integration, is at the heart of modern lead management.
According to a report by IBM, businesses that leverage integrated data are three times more likely to realize cost efficiencies and improve their data quality.
In the context of event lead management, this means getting trade show leads into specific systems after an event, which is a challenge for many event professionals. They often use different lead capture solutions at every event, requiring team training and disparate methods of collecting lead data post-event.
Without integrations, the lead data needs to be downloaded manually, typically in a spreadsheet or CSV file format, culled through, and then manually imported into their Marketing Automation platform or CRM, such as Salesforce, HubSpot, Marketo, Eloqua, and others. This process is not only time-consuming but also prone to errors.
This is where Captello’s integrations come to the rescue. With integrations for every major marketing automation and CRM platform and beyond – over 5,000 in total – Captello simplifies this process and brings numerous benefits to the table.
1: Time Efficiency
With Captello’s integrations, your lead data is delivered directly into your CRM or Marketing Automation system, eliminating the need for manual processes. This means your team can focus more on analyzing data, strategizing, and creating the best event experience, rather than spending hours on data entry.
2: Error Reduction
Automated data import significantly decreases the chances of typos, incorrect data entry, and other common errors associated with manual data handling processes.
3: Data Enrichment
Captello’s data enrichment feature gathers known information on each prospect from various databases. This enriches the prospect record with valuable information, helping businesses further qualify and learn more about their leads, and identify decision-makers.
4: Faster Follow-up
According to a study by Harvard Business Review, businesses that try to contact potential customers within an hour of receiving queries are nearly seven times as likely to have meaningful conversations as those who wait even an hour more. With more qualified and consistently formatted data delivered directly into your system, your marketing team can follow up faster and improve the chances of closing deals for sales.
The Captello Advantage: Above and Beyond Integrations
While integrations form a crucial part of Captello’s offerings, the platform offers much more. Its lead capture software, event management, and event engagement solutions position Captello as a comprehensive solution for businesses looking to maximize their event potential.
Lead Capture Excellence
Captello’s premium lead capture app stands out in the industry. It can be downloaded for free and used on any number of devices under the same license. This app gives exhibitors complete control over their lead capture process, allowing them to build custom forms to capture and qualify leads. Moreover, it provides teams with the ability to communicate inside the app, set team and individual goals, and monitor the quality of lead capture.
The app also includes features like a lead capture form gauge to track levels of form completion, the ability to rate and assign leads, and integration with team schedules to set meetings at the point of lead capture. This closes the loop and reduces follow-up efforts after the event. Furthermore, the app facilitates digital document sharing, automated follow-up communications, and team instructions, ensuring all members of the events team are on the same page.
Event Engagement
Captello also comes with an event engagement platform under the hood – with over 60 customizable activations. These solutions are designed to draw audiences and capture leads using games that educate, entertain, and offer chances to win prizes.
The platform includes a scavenger hunt builder that makes it easy to create and execute total event scavenger hunts with live leaderboards, individual progress reports, and a rewards center with custom prizes. Engaging your audience in this way not only captures their attention but also their information, thereby boosting your lead generation efforts.
Workflow Automation
Captello’s Lead Management platform includes powerful workflow automation. This allows users to create automated workflows every step of the way, from event marketing to triggers and notifications based on qualifying data, post-event follow up, lead assignment, nurture assignment, and more. This level of automation translates into significant time savings and increased efficiency.
How easy is it to integrate Captello with your Marketing Automation or CRM platform?
It’s quite straightforward. Captello’s dedicated team provides world-class support and step-by-step guidance, making the setup process easy and informative. They ensure that the process of integrating with your existing systems is painless, allowing you to start reaping the benefits of Captello as soon as possible.
Captello – Your Partner for Success in Event Lead Management
In an increasingly digital world, seamless integrations and efficient lead management are integral to success in the events industry. Quality 3rd party integrations with lead capture software are crucial for event professionals. They save time, reduce errors, enrich data, facilitate faster follow-ups, and ultimately help close deals. With Captello, businesses not only get these benefits but also gain comprehensive event lead management and event engagement solutions.
With Captello, you are creating unforgettable experiences and building meaningful relationships that drive your business forward. So why wait? Start leveraging the power of Captello today to transform your event lead management and close more deals.
For more information about Captello and its innovative solutions, visit www.captello.com.
Captello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 5,000 integrations for all common CRM and Marketing Automation platforms.
To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!
