The Event Squad Cast
A podcast for event professionals with a desire to keep up with the latest industry trends, best practices, and headlines in the event industry.
EVENT SQUAD CAST GUESTS
Ryan Schefke & Andres Boulanger - Engaging Personalities
Interview: Engaging Personalities with Andres Boulanger
Ryan Schefke, Chief Listening Officer at Capello, shares insights on effective lead capture and engagement at trade shows, highlighting Capello’s tech-driven solutions for streamlined follow-ups and visitor engagement. Ryan discusses the role of listening in product development, leadership, and customer success, along with trends in event technology and the value of meaningful connections.
Candice Bakke - How Captello Powered Lead Capture & Engagement at one of the world's largest trade shows
Interview: Discover how Captello transformed networking and lead generation at IBC 2024, enhancing attendee interactions and satisfaction with innovative app features and engagement strategies. Hear from the experts and explore the blend of quantitative and qualitative methods used to measure success. Learn how to turn large-scale events into hubs of meaningful connections and business growth!
RYAN SCHEFKE - How to Maximize Lead Capture at Your Next Event | JULY 11, 2024
Interview: From in-depth software walkthroughs to actionable tips and tricks, this podcast episode offers a treasure trove of insights on maximizing lead capture and boosting ROI at your next event. Whether you’re a seasoned exhibitor or new to the event scene, tune in to learn from the best and revolutionize your event strategy!
RYAN SCHEFKE & MATT KLEINROCK - Captello | APRIL 3 2024
Interview: Event Marketing Redefined with Matt Kleinrock
Dive deep into the question on every event marketer’s mind “Can technology really solve the lead capture problem”
ANDERS BOULANGER - FOUNDER AND CEO OF ENGAGIFY - ENGAGIFY | SEPTEMBER 29 2023
Interview: Tips and Tricks on how to become more approachable at Tradeshows and events with Anders Boulanger
The Event Squad Cast interviews Anders Boulanger, Founder and CEO at Engagify, about Audience Engagement tips that engage and entertain attendees to create a memorable experience that lasts forever.
KODI MORTON - CERTIFIED TRADE SHOW MARKETING, GOLD - BRUKER | AUGUST 11 2023
Interview:The Trade Show & Beyond: Gamification Strategies with Kodi Morton
The Event Squad Cast interviews Kodi Morton, Senior Marketing & Events Specialist at Bruker, about Gamification Strategies that engage and entertain attendees to create a strong brand experience that will differentiate you from others.
MATT FRANKS - CEO & FOUNDER - NOONAH | JUNE 16, 2023
Interview: New Ideas for Maximizing Multichannel Event Engagement
Matt explains Noonah’s approach to multichannel engagement, why it is more important than ever for events, and how it benefits organizers and attendees.
GORDON GLENISTER - AUTHOR & INFLUENCER | MAR 17, 2023
Interview: How Influencer Marketing Contributes to Event Success
Become more influential online, learn developing trends in the influencer space, and how influencer marketing affects the events industry as a whole in this interview with author and influencer, Gordon Glenister.
LAURA PALKER - NTSA | FEB 17, 2023
Interview: Building Event Industry Awareness
Hear from Laura Palker, President and Founder of the National Trade Show Alliance on how the NTSA and Invisible Industry Tour are building awareness and opportunity within the events industry.
RYAN SCHEFKE - Captello EventGen | JAN 5, 2023
Interview: Captello Launches EventGen Platform for Event Organizers
Ryan Schefke introduces Captello’s new Event Management Platform and Captello’s suite of accompanying solutions including the Attendee App, Event Engagement Solutions, BOX – Captello’s Registration Hardware solution and more in this New Year episode.
MATTHEW CURTIS - CloudTouch | OCT 21, 2022
Interview: Using Touch Displays to Increase Engagement & Interaction
Trade show exhibits come in all shapes and sizes. They may be eye catching, but how do the best experiences engage attendees and broker conversation? In this episode, Matthew Curtis, Founding Member at CloudTouch, will have you asking, “Why didn’t I think of that sooner?”
NICOLE JACOBSON - pc/nametag | SEPT 16, 2022
Interview: How to Reward & Recognize Team Members
Quality team members are more important than ever. How do you build loyalty into your workforce? Join guest Nicole Jacobson, Director of Marketing – Web & Digital pc/nametag for inspiration on team rewards & recognition.
ERIK FISHER - BIZZABO | MAY 20, 2022
Interview: Combating Zoom Fatigue
You may be contributing to Zoom fatigue without knowing it. Find out how to crush it on Event Squad Cast with Erik Fisher, Sr. Social Media Manager at Bizzabo.
EVENT SQUAD CAST GAME CHALLENGE: REARRANGE THE LETTERS
LEE ALI - EXPOSTARS | MARCH 25, 2022
Interview: Trade Show Engagement Optimization:
The Anatomy of a Successful Strategy. Gain insights from Lee Ali, a long-time trade show expert who helps business execute successful engagement strategies around the world.
DOWNLOAD EXPOSTARS DOCUMENTATION: CASE STUDY | EXHIBITOR BROCHURE | ORGANIZER BROCHURE | ENGAGEMENT BROCHURE
SERGIU BIRIS - EVENTMIX.LIVE | FEBRUARY 24, 2022
Interview: Pure virtual versus Hybrid Events. What is the future of Hybrid Events?
Hear from Sergiu, co-founder of LiveRail and CEO of EventMix.live on the current state of events, and the future of hybrid.
