Modern Day Lead Capture for High Performing Exhibitors and ROI Calculator
Events are a great opportunity for businesses to connect with potential customers. However, traditional methods of collecting leads at events can be time-consuming, inefficient, and prone to errors. In this article, we’ll examine some older, more generic event lead capture methods typically offered by event organizers, and contrast them with newer, more efficient methods like Captello’s Universal Lead Capture app.
Older event lead capture methods include renting apps and scanners from the organizer, collecting business cards, manually completing online forms, and taking notes on paper. Let’s take a closer look at each of these methods:
Old Method: Disparate Systems
Renting Apps and Scanners from the Organizer
Event organizers often rent out expensive apps and scanners to help exhibitors capture leads. However, these apps and scanners are often difficult to use, restrict the number of users who can capture leads, host generic forms that may not collect the data exhibitors need to qualify leads, and require team training at every event. These generic forms of lead capture typically only capture a limited amount of data, making it challenging to get a complete picture of each lead.
Waiting for lead data, whether just a few days or longer, also creates delays in the vital follow up process, and usually results in a spreadsheet that has to be painstakingly culled, edited, and curated before it can be imported (manually) into your CRM or Marketing Automation platform. This process demands countless work hours that should be spent accomplishing other tasks.
Collecting Business Cards
Many exhibitors still rely on collecting business cards as a primary method of lead capture. However, this method is time-consuming and may lead to errors when manually entering the data into a CRM or marketing automation platform.
Manually Completing Online Forms
Some exhibitors require attendees to fill out online forms as a method of lead capture. This method can be tedious and time-consuming, leading to lower engagement rates.
Taking Notes on Paper
Exhibitors that still rely on taking notes by pen and paper to capture leads are disengaging with the prospect during conversations, and sending a signal that their business has antiquated processes. This method is also prone to human error and may lead to incomplete or inaccurate data.
New Method: Dedicated Universal Lead Capture
In contrast, a Universal Lead Capture app like Captello offers a myriad of more efficient and effective ways to capture leads. The app enables teams to capture leads by scanning badges and business cards, using self-service kiosks, gamification, QR codes and more for capturing critical lead data and conversation detail from voice notes that are automatically transcribed and sent to your CRM or Marketing Automation platform.
With Captello, exhibitors have full control over customization of their forms, allowing them to capture more data points including attendee preferences and interests, allowing for better lead qualification and follow-up.
Captello’s Universal Lead Capture app integrates with over 5,000 3rd party platforms including all major CRM and Marketing Automation systems, making lead distribution and follow-up easy. By automating the lead capture process, teams can save time and focus on engaging with attendees, increasing the likelihood of converting leads into customers.
To help businesses understand the benefits of using a Universal Lead Capture solution like Captello, we have created a free ROI Analysis tool.
Discover Your Event ROI Potential with the free ROI Analysis Tool
This tool compares generic methods of lead capture with the performance that could be achieved by using a Universal Lead Capture solution. The ROI Analysis tool uses the data you enter to produce hard comparisons that will help your businesses understand the difference Universal Lead Capture can make to your event ROI.
In conclusion, while older event lead capture methods may have been effective in the past, they are no longer the most efficient or effective way to capture leads. Captello offers a more efficient and data-driven approach to lead capture, helping businesses to better engage with attendees and convert leads into customers.
Captello is a multifunctional event platform that provides: Universal Lead Capture, User Customizable Gamification, Marketing Automation, CRM, Lead Management, Sales Enablement, Leader Boards, Point Rewards & e-Gift Cards, Waypoints for Sessions & Scavenger Hunts, Player Profiles, and more with over 3,000 integrations for all common CRM and Marketing Automation platforms.
To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!
