No Developer Kit? No Problem: Maximizing Event Lead Capture with Captello
In the dynamic world of event marketing, the synergy between lead capture solutions and event registration systems is essential. Captello’s unique selling point is its seamless integration with over 100 different registration companies and their Developer Kits. This extensive compatibility ensures that, regardless of the registration system at your event, Captello adapts and synchronizes effectively, optimizing your lead capture process.
However, what if you find yourself in a situation where a Developer Kit or API for badge scanning is unavailable for your event? With Captello, this challenge does not impede your lead capturing potential. In scenarios where traditional badge scanning tools are absent, Captello steps in with versatile and innovative alternatives. Let’s review ten effective strategies to enhance your lead capture efforts under such circumstances.
1. Human AI and Pure AI for Business Card Transcription
In the absence of a Developer Kit, Captello’s Human AI and Pure AI capabilities offer a reliable solution for business card transcription. Human AI involves our dedicated human operations team who meticulously process the business cards, ensuring accuracy and attention to detail. This method is particularly effective for complex or stylized cards where human discernment provides an edge.
On the other hand, Pure AI offers an immediate transcription solution, utilizing cutting-edge technology that combines image and data processing. This method is incredibly efficient for on-the-spot transcription, allowing you to capture and process information in real-time, thereby facilitating immediate follow-up or engagement with potential leads.
2. Badge Transcription with Pure AI
Pure AI also plays a crucial role in transcribing information from badges. This technology swiftly interprets and digitizes the data from the badge, allowing for quick addition of essential information such as name and company, allowing you to fill in email addresses and phone numbers. This process is not only time-efficient but also reduces the likelihood of human error, ensuring that the captured data is as accurate as possible.
3. Manual Post-Processing of Leads
For situations where immediate digital capture is not feasible, Captello provides a manual post-processing option. This method involves taking a photograph of the badge and manually collecting emails. Subsequently, these captured details can be transcribed and processed at your convenience using Captello’s built-in capture portal. The ‘Send to Capture Portal’ setting for the mobile app simplifies this process, allowing for organized and efficient management of captured data.
4. Display Self-Service Branded QR Codes
Enhance attendee engagement by displaying self-service branded QR codes. Attendees can scan these codes with their phones, entering their information directly. This method streamlines the lead capturing process, empowering attendees to connect with your offerings in a simple, tech-savvy way.
5. Set Up Self-Service Kiosks
Self-service kiosks at your booth offer a hands-on approach for attendees to input more detailed information. These kiosks can be a focal point in your booth, drawing attendees in and providing them with an interactive way to engage with your brand and leave their details for follow-up.
6. Create Digital Activations
Captivate attendees and draw them to your booth with Captello’s suite of over 60 Digital Activations, including games like spin to win, whack a mole, and trivia. These activations are not only engaging but also form part of a comprehensive gamification solution, displaying live leaderboards and facilitating contests for prizes. This approach is both cost-effective and environmentally friendly, adding an exciting dimension to your event presence.
7. Guided Tours and Competitions
Creating an interactive and engaging environment at your booth can significantly amplify lead capturing. By establishing ‘Waypoints’ – branded QR codes and digital activations – you create a gamified experience for attendees. Each Waypoint can be backed by informative or entertaining content such as videos, brochures, or games, adding value to the attendee’s experience. The competitive element, such as winning prizes or featuring on a leaderboard, adds an extra layer of engagement, encouraging more scans and, consequently, more lead captures.
8. Use Post-Show Reconciliation
Some badge providers do not offer an API Developer’s Kit and instead offer post-show data merge, also known as post-show reconciliation. Captello provides full support for this process. The workflow is as follows:
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Scan badges to collect an ID.
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The ID is stored in the Capture Portal.
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IDs are exported from the Capture Portal and sent to the provider.
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The provider sends back a spreadsheet with appended data.
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The spreadsheet is imported into Captello to complete submissions.
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Any post-submission processes (Fulfillment Actions or Automation) trigger at that point.
9. Captello IntelliScan™ Advanced Scanning Technology
Looking ahead, the soon-to-be-launched Captello IntelliScan™ technology promises to revolutionize the badge scanning process. This module uses advanced photo-based technology to quickly and accurately gather contact information from badges. Its implementation will simplify the lead capturing process, enhancing accuracy and efficiency. The introduction of this technology is a testament to Captello’s commitment to innovation and its continuous effort to provide state-of-the-art solutions in lead capture.
10. Lead Importation
Finally, the ability to import leads into Captello post-event ensures that all leads collected during the event are centralized within Captello, facilitating efficient management and follow-up. This centralized system not only saves time but also ensures that all leads are nurtured and processed in alignment with your specific business processes and workflows.
Captello’s Universal Lead Capture solution offers a diverse range of strategies to ensure effective lead capture, even in the absence of traditional badge scanning tools. These innovative methods not only adapt to technological constraints but also add value to the overall event experience for both attendees and your team.
By leveraging these strategies, you can ensure that your lead capture efforts are not only maintained but also enhanced, making every event a success.
Captello is a comprehensive software solution designed for businesses seeking to enhance their event marketing strategies. Specializing in lead capture and engagement, Captello offers a suite of tools to streamline the gathering and management of lead data at trade shows, conferences, and other events. The platform stands out for its user-friendly interface and versatility, allowing for easy integration with a wide range of CRM and Marketing Automation systems.
Key features of Captello include customizable lead capture forms, instant lead retrieval, and real-time analytics, which help businesses track performance and ROI effectively. Additionally, the platform provides a variety of engagement tools such as games and contests to attract and retain potential clients’ attention during events.
Captello’s solutions are tailored to meet the unique needs of different industries, ensuring that every client can maximize their event marketing efforts. With its focus on innovation, reliability, and customer satisfaction, Captello has established itself as a valuable asset for businesses looking to optimize their event-based lead generation and engagement strategies.
To see how Captello’s growing library of digital activations (games), universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!
