The parallel track · Show Organizers

Run the floor.
Prove the revenue.

Prove the buyer intent you can sell, grow rebooking and sponsorship revenue, and turn lead capture into a revenue line.

Show organizers run the floor on Captello and prove what it produced. Surface the buyer intent and engagement you can sell to exhibitors, grow rebooking and sponsorship revenue year over year, and turn lead capture from a subsidized registration item into a revenue line, all on the platform that scores, routes, and attributes pipeline.

Registration and check-in run underneath. Revenue runs on top.
Book a Demo →See buyer intent

Buyer intent

Prove buyer intent you can package and sell to exhibitors.

Revelation™ surfaces attendee-level intent for the whole show: who attendees are by title, where they come from, and the companies they represent, plus engagement aggregated from networking in Connexions, exhibitor visits through Premium Lead Capture, sessions checked into, and hosted events. It turns your attendee base into evidence.

In the renewal meeting, the organizer shows an exhibitor exactly who engaged and how, so the value is proven, not asserted.

Rebooking revenue

Walk into the rebooking conversation with the data to win it.

Captello analyzes performance event over event through Revelation™. Open a clean view with an exhibitor and show how they did last year, leads captured, scans, and how well they hit the ICP they defined, alongside an anonymized competitive benchmark and a data-backed recommendation for next year.

The organizer's salesperson runs the rebooking meeting from one screen, and the exhibitor sees the case for the bigger booth themselves.
Last year
Leads captured1,240
Scans2,980
ICP match61%
Anonymized benchmark vs the field
Ranked on an anonymized basis. Never a named competitor's numbers.

Lead capture as revenue

Turn lead capture from a subsidized giveaway into a revenue-driving service.

Offer every exhibitor the same lead capture enterprise teams trust through Premium Lead Capture, while you keep control of standards, data, and analytics, and sell it as an Exhibitor Service. Exhibitors capture and qualify from any device; 9,000+ integrations route data into each exhibitor's CRM. This is native capture from a lead capture company, not a retrieval service stitched onto registration.

Lead capture stops being an afterthought the organizer subsidizes and becomes a line the organizer sells.
Before
Subsidized item
→
After
Revenue line

Premium Lead Capture sold as an Exhibitor Service. Native capture, 9,000+ integrations into each exhibitor's CRM.

Engagement

Give exhibitors a reason to come back, and attendees a reason to lean in.

Drive engagement with Activations & Games, scavenger hunts, photo booths, and other experiences from the 60+ library, back it with Premium Lead Capture so exhibitors capture the interest it creates.

Attendees play and connect; exhibitors see fuller booths and better leads; the organizer sees a show people want to return to.
Activations & Games overview →
Activations & GamesScavenger huntsPhoto booths60+ libraryPremium Lead Capture
Floor engagementLeads captured
Activations create the interest; Premium Lead Capture captures it into records.

Actionable data

Actionable data, not another dashboard of pretty numbers.

The organizer wants a dashboard to act on, not admire. Revelation™ gives targeted, performance-focused views you click into: here is buyer intent, here is rebooking. The power comes from combining lead-capture data with passive visitor verification, so you can see how visitors actually used the event and plan next year with depth you could not get otherwise.

The organizer clicks straight to the decision, which exhibitors to grow, which sessions worked, instead of reading a wall of charts.
Buyer intent
Who to sell, by title, company, and engagement.
Open view →
Rebooking
Which exhibitors to grow next year.
Open view →

Targeted, performance-focused views. Purpose-built dashboard capability, in active development.

One hub, not a patchwork

One unified tool, not a patchwork of point tools.

EventGen runs check-in, badging, and session access in one platform, with the EventNexus attendee app, so the operational layer under your revenue story is one hub instead of separately built tools stitched together. Registration runs here too, supporting the revenue work above, not leading it.

Staff run entry and sessions from one mobile command center, and every scan still feeds the same platform that scores and attributes.
Check-inBadgingSession accessRegistrationEventNexus app
Unified operationsOne EventGen hub
Feeds
The revenue spine

Point tools collapse into one hub. Every scan runs to the same platform that scores and attributes pipeline.

Exhibitor Portal

Let exhibitors run their own booth, and turn support tickets into revenue.

The Exhibitor Portal is the self-service hub where each exhibitor sets up capture, manages licenses, generates QR codes, and views leads in real time. Training lives inside so booth teams self-onboard, and an integrated orders page lets them buy add-ons directly from you. The Organizer Dashboard rolls up logins, activity, lead quality, and template usage across every exhibitor.

Booth teams self-onboard without burning your staff time, and their add-on orders land as revenue.
Self-service setup
Capture, licenses, QR codes, live leads.
Training inside
Booth teams self-onboard.
Organizer Dashboard
Logins, activity, lead quality, template usage.
Add-on orders
Exhibitors buy directly from you.
Add-on order posted
Revenue line

Why Captello

Native lead capture, more experience, and the support to run a flawless floor.

Captello is a lead capture company first, on 10+ years of real-world event experience and 15+ years in sales and marketing SaaS. Organizers get native capture, one system of record, enterprise security, and a world-class support team on show day, not a retrieval service bolted onto registration.

On show day, our support team is on the floor with yours, so nothing stalls.
G2 4.8Lead Capture category leaderSOC 2 Type 2ISO 27001GDPR300+ registration integrations9,000+ integrations

Run the floor. Prove the revenue.

Run a flawless show, and prove what it produced.

Buyer intent you can sell, rebooking you can grow, lead capture that pays, and engagement that brings everyone back, on one system of record that scores, routes, and attributes pipeline. Run the floor. Prove the revenue.

Book a Demo →

Event Operations

Two tracks. One platform.

Show Organizers and Corporate Teams run on the same platform as Lead Capture, Meeting Management, Activations and Engagement, and Event Revenue Intelligence. One system of record, not separate tools bolted together.

Event Operations

Overview

The parallel track for the teams running the event itself, on the only event-to-revenue intelligence platform.

Event Operations overview →Corporate Teams

Host your own events.

Conferences, summits, roadshows, and field events. Tie every touchpoint back to pipeline you can prove.

Corporate Teams →
One system of record.

Show organizer questions

Show Organizers, answered.

Revelation™ surfaces attendee-level intent: who attended by title, where they came from, and the companies they represent, plus engagement aggregated from networking in Connexions, exhibitor visits through Premium Lead Capture, sessions checked into, and hosted events. Organizers use it to prove an attendee's value and give exhibitors the evidence to justify returning next year.
Captello analyzes performance event over event through Revelation™. In a rebooking conversation you can show an exhibitor how they performed, leads captured, scans, and how well they hit their ICP, benchmark it against the field on an anonymized basis, and make a data-backed recommendation for next year, so lead capture becomes a revenue line rather than a giveaway.
Offer every exhibitor the same lead capture enterprise teams trust through Premium Lead Capture, while you keep control of standards, data, and analytics, and sell it as an Exhibitor Service. 9,000+ integrations route captured data into each exhibitor's CRM. It is native capture from a lead capture company, not a retrieval service stitched onto a registration system, which repositions capture from a subsidized item into a revenue-driving solution.
Drive engagement with Activations and Games, scavenger hunts, photo booths, and other experiences from the 60+ library, back it with Premium Lead Capture so exhibitors capture the interest it creates. Happier, more engaged exhibitors and attendees are what rebook and renew.
EventGen provides check-in, badging, and session access control in one platform, with the EventNexus attendee app, replacing a patchwork of point tools with one unified hub. Registration runs here too, supporting the revenue work rather than leading it, and every scan feeds the same system that scores and attributes pipeline.
Yes. Revelation™ gives targeted, performance-focused views you can act on, click into buyer intent, click into rebooking, built by combining lead-capture data with passive visitor verification so you can see how visitors actually used the event. It is actionable data, not another dashboard of pretty numbers.

Rebooking Revenue

Walk into the rebooking conversation with the data to win it.

Captello analyzes performance event over event through Revelation™. Open a clean view with an exhibitor and show how they did last event, leads captured, scans, and how well they hit the ICP they defined, alongside an anonymized competitive benchmark and a data-backed recommendation for next year.

The organizer’s salesperson runs the rebooking meeting from one screen, and the exhibitor sees the case for the bigger booth themselves.
The revenue story

Every renewal starts with proof. When exhibitors can see the pipeline their booth produced, the bigger booth sells itself and your rebooking revenue compounds year over year.

See rebooking in action →
A Captello organizer salesperson reviews Revelation performance insights with an exhibitor at an event

Attendee app

A branded app in every pocket, and every tap becomes engagement data you can sell.

EventNexus is your white-labeled attendee app, sessions, sponsors, and a personalized agenda in your brand. Underneath, every tap flows back into scoring, so the app is a measurable engagement channel, not a static schedule.

  • White-labeled attendee app
  • Delivered through EventGen
  • Behavioral data into scoring
  • Networking and meetings: 2H 2026
The evidence you sell with

Every tap feeds buyer intent, another layer of evidence you sell to grow rebooking and sponsorship revenue you can prove.

E YOUR EVENT Powered by EventNexus WHITE-LABELED ATTENDEE APP Agenda Sessions Sponsors My Agenda 9:00 Keynote: Buyer Trends Main Stage Added to My Agenda 11:30 Product Deep-Dive Room 204 Add to My Agenda 2:00 Networking Hour Expo Hall Sessions ▶ Buyer Trends 2026 Keynote · 45 min Watch highlight Scaling Field Events Panel · Room 118 View session Sponsors TITAN Platinum NOVA Gold Visit TITAN booth Booth 512 · Expo Hall View My Badge SCAN TO CONNECT Alex Rivera Registration · My Badge on demand Sessions · Speakers · Sponsors · My Badge Opt-in networking and meetings rolling out 2H 2026 Agenda built Session added Sponsor viewed Badge shown ORGANIZER VIEW Attendee engagement In-app interactions Per-attendee buyer intent HIGH SCORED LIVE 0 THE EVIDENCE YOU SELL WITH Rebooking and sponsorship revenue you can prove Every tap becomes engagement data · LIVE